Should My Dealership Be Using Pinterest?

When you think of relevant social media, you think of Facebook, Twitter, and Instagram more than anything. These are the major platforms that businesses tend to stick to and think they’ll see the most success from. However, smart business owners will know that there’s another platform that allows for engaging content and easy conversions.

Pinterest is often thought of as a hub for DIYers and trend-loving people, when in reality, it’s the perfect opportunity for RV dealers to connect with potential customers. The concept of Pinterest is a visual collection of images that can be saved by users. It’s like a photo album for your business and can take users directly to a product or listing on your website. It’s an incredible way to drive leads and traffic. Here is a list of reasons why your dealership should have a Pinterest account.

Simple Engagement

Even though Pinterest is ranked as the sixth social media network for monthly active users, it presents a greater opportunity than most platforms for active engagement with your brand. The purpose behind Pinterest is for users to share and save their favorite products and lifestyle content.

As you can imagine, RVing and camping are popular ways to get away, and there’s already tons of content about this activity on Pinterest. If your dealership starts posting lifestyle ideas and listings, you’re sure to connect directly with an audience who is interested in motorhomes. Not only will they visit your site, but they will be active and browse through your content. It can translate into making sales and gaining loyal customers.

Reach a Local Audience

We know how important it is for dealerships to connect with potential customers nearby. Luckily, Pinterest features Pinterest Place Pins that pair an image with a location, address, and contact points. That way, you can target people by where they live and if they’re close enough to your dealership to make the trip. Listing Place Pins also allows you to engage with other local businesses. If you offer to promote them, then they might be able to draw your page more attention from their clientele. It’s a convenient win-win situation for your dealership.

Shorter Conversions

The major advantage of having a Pinterest account is the ability to maker quicker conversions from views to purchases. Because the platform is so visual, it makes viewers intrigued to learn more from first seeing a Pin. Once they click on it, they’re brought straight to your listing on your website. There’s no midway point between pinning and buying, so it’s a great way to generate direct purchases, especially if you’re reaching the right audience.

Should My Dealership Be Using Pinterest?

Ready to start your own Pinterest account? Learn more about our social media services here.

Social Media Tips for RV Dealers

Did you know that there are over 2.27 billion active users on Facebook and 1 billion on Instagram? You may be saying, okay that is a lot of people… But what does it mean for me?

In short, if you aren’t harnessing the power of social media, you are missing out on a large portion of your potential client base. Chances are, a large number of your ideal clients are out there on social media and all you need to do is advertise to them!

But how does an RV dealer make the most out of social media? Don’t worry, that is what we are here for! Some of the social media marketing may seem confusing, but I promise, it is easier than it seems, and with a few simple tips you could be on your way to becoming a social media marketing master.

Starting a RV Dealership Blog

One of the best things you can do for your dealership to increase your brand awareness and draw in potential clients is to start a blog associated with your RV Dealership website. A blog allows you to share things with your client base, such as updates about your dealership, new arrivals, and most importantly lifestyle posts… Now, you may not think that lifestyle posts are helpful because they aren’t “sale oriented” but you would be wrong.

Lifestyle blog posts add value to your site, help increase your SEO scores, and keep your client base entertained and coming back! No one wants to be sold to all of the time… Sometimes people want some fun tips, hacks, recipes, etc…  You can easily insert links to your dealer site into these lifestyle posts as well, which again will help with your ranking and increase your viability.

Facebook for RV Dealers

Facebook is getting more difficult for businesses to utilize due to changes in the algorithm which is now favoring personal pages and not giving business pages as high of an organic reach. Does this mean advertising on Facebook is dead though? Not at all! We just have to adapt to the changing market and reevaluate Facebook marketing techniques.

For RV Dealers, it is important to use targeted paid advertising to ensure you are reaching the right audience who is ready to buy! Not sure how to properly target your desired audience? Give one of the social media experts at NetSource Media a call to get started on the right track today!

Another important thing to remember about Facebook ( and most social media channels) is to not only share your own content. It may seem counterproductive, but you want to sprinkle in other content into your sharing schedule. This can be a relevant viral video, helpful lifestyle post, or even sharing client photos where they have tagged you!

Instagram for RV Dealers

Instagram is the fastest growing social media platform out there today! It is a mobile only platform, and people flock to it! There is a huge untapped market on Instagram for RV Dealers. If you want to get started building your Instagram account, start by sharing photos that your clients want to see. Again, don’t just sell! Share photos of clients happily buying their new rig…. Share a beautiful travel photo and some travel tips… yes, share your new arrivals and sales, but make sure you are adding value to your followers’s feeds.

Learn more about Instagram and Instagram growth here!!

Pinterest for RV Dealers

While Pinterest may be technically classified as a social media platform, it is in all intents and purposes a search engine. People are on Pinterest every day looking for ideas and things to purchase. It may be seen as not useful to dealers, but if done correctly it can greatly benefit your dealer business.

Pinterest is highly beneficial especially if you are producing lifestyle posts. Lifestyle posts, especially those related to travel, camping, holidays, gifts, recipes, etc.… preform extremely well on Pinterest. This in turn builds brand awareness and sends more people to your website!

YouTube for RV Dealers

One of the most underutilized social media platforms for dealers is YouTube. Video content can be highly beneficial to spreading brand awareness and add value to your clientele.

YouTube is now known for being the 2nd largest search engine in the world. People flock to YouTube to look up reviews of products they are looking to buy. You can harness this by creating video content of your units. One example would be to do a walk-through video showcasing new units on your lot.

Start Your Social Media Marketing Journey Today

So are you ready to launch your RV Dealership forward, increase your brand awareness, and bring in new sales?

The social media experts at NetSource Media are ready and waiting to help you today! With expertise in all facets of social media as well as Pay Per Click Marketing, Website Maintenance and more, they are guaranteed to come up with a custom plan to help you expand your RV business!