We often get asked by dealers whether or not they should leave sold units on their website. There are pros and cons on both sides of the debate but the general consensus is that sold inventory should only be left online for a short time, never long term.
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If you own or manage an RV dealership, you’ve probably heard about local SEO (Search Engine Optimization) and may even have integrated it into your digital marketing campaign. If you have, good for you! You’ve taken an important step in attracting visitors to your website and creating opportunities for them to become lifelong customers of your dealership.If time, budget, or other constraints have kept you from participating in local SEO activities, this is a great time to get started so you can reap the benefits of digital consumer trends and keep from getting further behind your competition. If you need to be convinced of the importance of local SEO, consider the following:
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