Using videos on inventory units can be a very helpful sales tool, especially since most people shop online before visiting the dealership. Here are 4 more ways to incorporate videos on your dealership’s website: Continue reading “Beyond Unit Videos – 4 More Ways to Use Video on Your Dealership’s Website”
In 2012, what percentage of your website traffic was from mobile users?
If you have Google Analytics, you can find this information pretty easily. I went through several of the dealer websites that we host, both RV Dealers and Trailer Dealers, found the month in 2012 when their individual traffic was at it’s highest point and then pulled the percentage of mobile users.
When I say “mobile users”, this includes visitors using iPads, Tablets, iPhones, Andriod phones, iPods, etc. In Google Analytics, it will give you pretty specific details on the mobile devices used to access your website.
Here’s what I found for 2012:
- Dealer #1 – 15.83%
- Dealer #2 – 26.64%
- Dealer #3 – 15.03%
- Dealer #4 – 18.21%
- Dealer #5 – 20.16%
Now let’s take a look at those same dealers and see what percentage of their January 2013 traffic is from mobile users so far:
- Dealer #1 – 18.53%
- Dealer #2 – 30.14%
- Dealer #3 – 22.93%
- Dealer #4 – 20.97%
- Dealer #5 – 22.22%
As you can see, the mobile user traffic numbers continue to increase. There’s other information you can check in Google Analytics in regards to your mobile traffic, including averages for: how many pages they visit, how long they stay on your website, what percentage are new visitors and what percentage are bounces.
What I’ve found in my research is that for Pages / Visit, this mobile user stat is either the same or slightly higher. This could be due to mobile users having more time to browse through your website, maybe they are at home rather than at work (no one ever does that right). The average visit duration is slightly less and I’m thinking this could be due to less content. Most dealer websites that have a mobile version have less pages and a lot less content than their main website. The other two stats are fairly similar.
How to access mobile stats in Google Analytics
It’s really easy to access your mobile stats in Google Analytics. If you don’t have access to your Google Analytics, talk to your website designer and/or hosting provider and ask them to add you as a user. The email account they add as a user must be connected to a Google Account. If you don’t have a Google Account yet, you can get started here: https://accounts.google.com/NewAccount
If you are not sure if you have Google Analytics tracking on your website, send me an email (firstname.lastname@example.org). I’ll check it out and let you know right away.
Now, to access your mobile stats:
- Login to Google (https://accounts.google.com/ServiceLogin?hl=en&continue=https://www.google.com/).
- Click on your name in the right corner, then click on Account.
- Click on Products on the left side.
- Click on the Analytics button in the center of the page.
- Click on the UA link, then click on your domain name.
- The stats that pull up by default are an overview of your traffic for the past 30 days. You can leave the time frame the same or click the down arrow next to the date range located at the top right to select a specific time frame. Once you have the time frame you want, click Apply.
- On the left side of the page click on Mobile, then click on Overview.
- To see percentages, click on the pie icon to the right of the advanced search field.
- To see a list of the specific mobile devices used to access your website during the selected time frame, click on the Devices link located on the right side under Mobile.
I’d like to hear from you.
If you’ve held off setting up a mobile site for your dealership, why?
If you already have a mobile site, I’d like to hear from you and find out how it’s doing for you.
Cindy Spencer 🙂
Facebook.com, a creation of Harvard sophomore Mark Zuckerberg, was launched on February 4, 2004. It quickly grew in popularity to over 400 million users just 6 short years later. Today, 1 in every 13 people on earth are active Facebook users, that’s over 500 million users. What’s more impressive is that over 50% of those users login to Facebook every day!! Yes, I will admit that I am one of those people.
Here’s some interesting stats that I found:
- 48% of 18-34 year olds check Facebook when they wake up
- The 35+ demographic is growing rapidly, now with over 30% of the entire Facebook user base
- The 18-24 year old segment is now growing the fastest at 74% year on year
- Almost 72% of all US internet users are on now Facebook
- Over 200 million people access Facebook via their mobile phone
- 57% of people talk to people more online, than they do in real life
These stats speak volumes… 72% of the Internet users in the US are on Facebook. If you were to combine all forms of advertising you do for your company, excluding internet, there’s no way you could compete with the amount of “free” advertising you could do on Facebook. When I say “free”, I mean it’s just a matter of your time to set it up, post to your wall and maintenance. Typically, this averages out to about 2 hours per week.
I hope your company already has a Fan Page setup on Facebook, but if not my team can help you with that.
For those of you already on Facebook, you may have noticed some changes they rolled out recently. The Fan Page layout is different, you can feature up to 5 pictures along the top, feature up to 5 pages that you like down the left side of the page, and more. All of this is managed via the Edit Page button, which is located at the top right of your Fan Page. When you click the Edit Page button, you’ll get these options:
- Your Settings – this section allows you to edit your posting preferences and email notifications. The email notifications is a new feature, which will send you an email when people post on your wall or add comments.
- Manage Permissions – this section allows you to manage the page visibility, country restrictions, age restrictions, who can see your wall tab, the default landing tab, what users can post, moderation blocklist, profanity blocklist and you can permanently delete your Fan Page.
- Basic Information – this section is where you specify what category your Fan Page would fall under (for Dealers I would think to choose Companies & Organizations / Company) along with basic company information and history.
- Profile Picture – this section allows you to change the profile picture used on your Fan Page. This is the image displayed at the top left. You can either browse your computer for an image or take a picture if your computer has a camera.
- Featured – this section allows you to manage the “pages” that you like displayed on the left side of your Fan Page. You can also add Featured Page Owners, which are displayed below the featured pages on the left. These are the people you’ve setup as “admins” for your Fan Page.
- Marketing – this section has a lot of tools in it, each of which need to be explained in more detail, so I’ll do a blog post on this section shortly. The items you need to be aware of right now are “Add a like box to your website” and “Create alias”. I would click the “Create Alias” first as it will make it easier to setup the Like Box for your website. When creating the alias for your page, your basically creating username / short link to give visitors so they can access your Fan Page. For example, for RVUSA.com the Fan Page alias is www.facebook.com/RVUSA. In order to setup an alias for your Fan Page you must have at least 25 Fans. So type in what you want your alias to be and click the Check Availability button and follow the steps to complete that setup. Next, you’ll want to add a Like Box to your website so go back to Marketing and click the “Add a Like Box to Your Website”. This widget allows you to generate a “like box” based on how you want it to look and what content you want in it. In the Facebook Page URL, make sure you type in your alias, replacing the word “platform”. Once you are satisfied with the Like Box you’ve created, click the Get Code button. Most of you will use the iFrame code, so copy that and insert it into the code of your website or email it to your website designer for insertion.
- Manage Admins – this section allows you to manage the users who had administrative access to your Fan Page.
- Apps – this section allows you to edit the applications that have tabs on your Fan Page. You can delete and add apps as well.
- Mobile – this section allows you to manage your mobile devices that have access to and can upload to your Fan Page, including an iPhone, Blackberry, Andriod, etc.
- Insights – this section gives you all the stats related to your Fan Page. Here you can check out your page overview by week, month, etc., for likes, active users, posts and feedback.
- Help – this section has answers to the most common questions regarding Facebook, Fan Pages and more.
If you don’t have a Fan Page on Facebook and don’t have the time to set it up and maintain it, let me know. We have a Social Media package available to you.
Cindy Spencer 🙂