In Part 1 of our blog How To Get Quality Leads For Your Dealership, we discussed various ways to collect qualified leads for your dealership. However, in this blog, Part 2, we are going to give you some ideas on what to do with those leads now that you’ve got them.
It’s not uncommon for dealerships to collect customer lead information and then do absolutely nothing with them. Why? Because, honestly, most dealerships either don’t know what to do with the leads once they get them or they just don’t have the time to do what must be done.