How does the text on your website help in the search engines?

In an effort to make your website cooler or jazzier than your competitors one of the first things people tend to do is remove the text and put in graphics or Flash elements.  Now that may make it look better than your competitors website but if their website is “search engine friendly”, meaning the spiders can crawl their website and index / rank it more effectively, they will get higher rankings in the search engines.

You could have the coolest website in the world but if it’s not designed so the spiders can index it properly chances are not many people will know about it.  You can optimize a website once it’s been designed but it’s so much easier to do that during the build process.

When creating the text for each page make sure the meta tags have the top 5-10 keywords from that specific page repeated in them.  Your title tag should have 70-90 characters (including spaces), your keyword tag should have no more than 20-25 keywords (separated by commas) and your description tag should have no more than 250 characters (including spaces). 

I’ve seen a lot of dealers who tend to put their competitors names in their keywords.  In order for that to be effective you have to repeat those names in the text on the page, which of course you don’t want to do.  You’ll have more success when you concentrate on your state, major cities, models, manufacturers and types.

Remember, the top 5-10 keywords or phrases should be repeated several times in the text of the page for the optimum density.

How to keep going during the economic slow down

During the economic slow down there are a number of things you can do to maintain your online visibility, continue generating traffic and keep your dealership and website top of mind.

  1. Be proactive.  Make sure your dealership and inventory get in front of as many potential customers as possible. Use your own website in conjunction with RV industry websites like,, and
  2. Research online tools that will make your job easier, will help you get your inventory loaded quickly and distributed to many websites automatically and give you the reporting you need so you can see what’s moving and what’s not.
  3. Take care of your customers from sales to service.  That will keep them coming back and they will refer their friends and family to your dealership.
  4. If your not using a tool to send eNewsletters to your current and potential customers, now is the time to start.  It’s the easiest and most cost-effective way to keep in contact with them about sales events, specials, etc. happening at your dealership.
  5. Make sure your website content is up-to-date, the inventory pictures are clear and the descriptions are as detailed as possible.
  6. Check other websites that have your dealership information listed on them, check for errors or corrections that need to be made to ensure potential customers can get in touch with you as easily as possible. has a tool you can use to send out eNewsletters to your customers.  Let me know if you want more information about it.

Which RV Industry Websites You Should Advertise On

I know there are a lot of people calling you to advertise on their website.  Some offer it so cheap or for free that it’s hard to say no.  The problem with signing up and having a link from those websites is since they are new or low traffic sites their PR (pagerank) will be low, most often lower than your PR, which brings down your PR.  PR is an algorithm that Google uses to examine the link structure of your website and determine which pages are the most important and relevant to the search being conducted.  This is a subject for another post that I’ll discuss.  

Some promise the moon and stars with a cadillac price so you think it must be worth it.  Once you realize what a mistake you’ve made signing up, your locked into a contract.

The truth is that there are 4 main players (in order of the most traffic):,, and  So besides your own website, which is where you inventory absolutely needs to be listed, those four websites need to have you and your inventory on them as well.

Now, will set up pages that you can link to that will list the inventory you have with them in their format.  Most often the look and feel of those pages don’t match your own so they don’t “flow” with your website and may confuse visitors.  Plus, I believe they charge extra per month for that service. does accept a nightly inventory feed from on the other hand provides virtual inventory pages that look just like your website, in fact, visitors won’t even know they’ve left your website as seen on unless they look at the URL.  It’s very seamless, doesn’t cost anything additional to set up or maintain and the best part is you only have to enter your inventory one time.  As soon as you list a unit it’s displayed on your website, on and on the applicable 60 mfg / model specific websites in the network. does not provide inventory pages that I’m aware of but they do accept an inventory feed each night from as well so once again, you only have to enter your inventory one time. also does not provide inventory pages that I’m aware of but they accept an inventory feed from each night, which as I’m sure you can imagine is a real BIG time saver for you or the person you pay to enter your inventory online.

If you’ve got your inventory listed on your website and as many of those 4 websites listed above as possible, you should be all set.  I’m not saying run out and sign up for all of them tomorrow.  I’m saying they get the majority of the “RV” traffic.  You might sign up for and find it’s not working for you.  Give it a good 90 days to determine it’s effectiveness.  If you’re not locked into a contract, get out of it and try one of the others.

I hope this information clears any questions you have about who the big players are in the RV Industry online.

My 2 cents…

Posting Images with Your Inventory

Pictures are one of the key elements to have on your RV ads online. If they take to long to download, are blurry, dark and/or poor quality, potential buyers will be turned off from that unit and possibly your dealership. I know when I’m shopping online, the first thing I look at are the pictures. It could be anything really from a desk to a car. If there are no pictures or the pictures are poor quality, then it must not be worth buying. I don’t think I’m very different from the majority of internet shoppers on this.

Keep in mind, when posting images with your inventory online, you’ll want to make sure your digital camera is set to take the pictures at no more than 1024 x 768. Time and again I’ve seen RV Dealers trying to post pictures that are sized at the highest setting their camera can take, which is about 3,000 x 2,500 pixels. The file size of those huge images are typically 3MB each. On, you can upload up to 12 images at a time so that’s going to be 36MB your trying to upload. Depending on your upload connection speed, which is typically a lot slower than your download speed, it may cause it to throw a time out error. Click here to run a speed test of your internet connection.

Images that are 1024 x 768 are the optimum size and quality for the web. Plus, we have a tool that will optimize the file size of each image uploaded on the fly. This makes the download time of the images for potential buyers even faster.

So get their attention with really good pictures and keep it by helping to make the download time as short as possible.

My 2 cents…

Hello world from Cindy at!

Welcome to my blog!  I’ve been in the RV Industry for about 10 years now.  There’s many questions that people ask me time and again that I think would be beneficial to post online.  I plan on posting once a week but if you have any questions you would like answered, feel free to post them here.  Some of my topics will be about where to advertise online, how the RV websites stack up, short tutorials on how to post inventory, take video files and upload them to your inventory online, how to get the most bang for your buck when entering ads, suggestions and tips for website design and optimization and more.  I hope you enjoy!!