How To Grow Your Business With Lifestyle Content

The idea of utilizing lifestyle content to grow a business may seem foreign to many. In the past, it has been ingrained in the minds of many business people to “sell sell sell”… Push products, advertise sales and deals… These methods of advertising though, they are outdated and quite frankly can lead to a decrease in your bottom line in the long run. using lifestyle content, whether you crate it or simply curate it, will keep your clientele coming back for more and keep them warm to your business. That way even if they aren’t ready to make a purchase now, they will remember you when they are ready.

What Is Lifestyle Content

Before we even dive into why Lifestyle content is beneficial, it is important that we define what Lifestyle content is.

Lifestyle content tells a story. It is not selling you on a product, it is selling you on a lifestyle. While your more traditional content will revolve around features and function, lifestyle content will revolve around building a world and telling a story.

Because it isn’t sales based in nature, many dealers tend to discount the power of lifestyle posts, but that is one mistake that shouldn’t be made. There is a great deal of benefit in curating and creating lifestyle content.

Why You Need Lifestyle Content

Traditional sales based posts are nice. They can showcase sales you are having, new stock items, and more… but there is only so much pushing of services and products you can do before people start to lose interest. At some point, growth will become stagnant, and that is where lifestyle content comes into play.

While you are building your business with sales, you should also be building your brand with lifestyle content. Branding is aimed at improving customer relations and making them feel as if they truly know you. With proper branding, your business will start to represent an experience to the consumer.

In order to properly build your branding, sharing or creating lifestyle content is a must.  Think about it, how can someone “know you” if all you do is push sales on them? You can to come across as friendly and helpful. People want to get information that will benefit them, and you can be the one to provide that information.

*Connect with professionals to help you build your brand here*

How To Implement a Lifestyle Content Strategy

So you now know that you need to introduce some lifestyle content in order to grow your brand… but where to start?

Lifestyle Content Creation

One way to introduce lifestyle content into your social media marketing strategy, is to create it yourself!

Creating a blog for your business is a wonderful way to start creating your own lifestyle content. By creating content yourself, you are truly in control of what you share with your audience. This gives you a way to truly connect with your audience and give them useful information that will be mutually beneficial.

Lifestyle Content Curation

Maybe you aren’t quite ready to start your own blog yet… You can still dip your toes into the waters of lifestyle content by curating shares. This involves you finding relevant and useful blogs and videos to share with your audience.

Content curation can be a great way to start sharing some lifestyle content, as well as make friends in the lifestyle creation arena. For example, you share a blog post to your Facebook page and tag the original creator. This creator sees you, shares the post, comments, maybe even starts following you. When you are ready to start creating your own content, they will be more likely to share yours, expanding your reach in the process.

No matter your business, large or small, Lifestyle Content is a tried and true way to get you on an upward path! If you are still curious and want to learn more, reach out to one of our social media experts today and learn even more about how you can use social media to grow your brand and your bottom line!

How To Grow Your Business With Lifestyle Content

Why a Mobile-Friendly Website is Essential to Your RV Dealership

Did you know that about 95% of people in the USA currently own a smartphone? When you think of the number of people who currently use smartphones, it is easy to see why having a mobile friendly website is extremely important for your dealership. People are spending more time online on the go, and less time on desktops… Even Google is taking notice! And when Google takes notice, maybe you should too.

Google Loves Mobile Sites

When Google loves something, you need to love it too! For some time now, Google has been giving priority in ranking to sites with mobile-friendly versions. They are now looking at the mobile site before they even think about the desktop version of the site. So if you want to be seen in search, it is time to step up your mobile website design!

Need some help making a mobile optimized website? Let one of our web design experts help you out today!

People Are Always on Their Phones

Love it or hate it, people are almost always attached to their phones. They are either browsing social media, shopping, or communicating… With people being so connected all of the time, it should come as no surprise that they would do the majority of their online shopping through their smart phones. Not only are people shopping with their phones, they are also slightly more impulsive and want what they are searching for RIGHT AWAY. If a shopper lands on a non-mobile friendly site, they they will bounce away faster than you can load a popup. This means that if you aren’t mobile friendly you are losing out on sales!

Shopping on the Go

You may think that people aren’t shopping for RVs on their phones, but you would be wrong. Since people are constantly on the go, it makes sense that the would be shopping for everything online, including vehicles.

Many people now are full time RV living and these people are highly likely to shop for a new rig from their phones or tablets.

People also tend to be more impulsive. Looking for something NOW and if they are out and about, looking for some RVs to look at, and they come across a website that isn’t compatible with the mobile format, they are likely to just click off and go to a competitor’s site.

Get Your Dealership Mobile Friendly

Are you ready to go mobile friendly yet? Give one of our web design experts a call to move your business into the new age of digital marketing today!

 

 

Thomas Bus & Trailer Sales Launches Redesigned Website

NetSource Media is proud to announce the launch of Thomas Bus & Trailer Sales  newly designed website. Thomas Bus, located in Iowa, has been offering the highest quality school buses, mobility vehicles, trailers, and commercial buses for the past 40 years. They proudly serve Des Moines, Cedar Rapids, Indianola, Newton, Boone, Fort Dodge, Oskaloosa, and the surrounding area.

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The new theme for Thomas Bus & Trailer Sales’ newly redesigned website is called Starke Blue. This new design also includes a SmartSearch filter on list pages, that allows visitors to the website to filter the units displayed on the page they are viewing by price range, year range, keyword(s), brand, and attributes. The website also includes a Featured Units Module, that highlights selected units the dealership picks to display, as well as a Similar Units Module at the bottom of all list pages.

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The new website for Thomas Bus is an EZ site 4.0 design, which is built in SiteSource 4, NetSource’s proprietary content management system, that gives full content control to the dealership. In addition to adding and editing pages and content, SiteSource also provides multiple page layout options and SEO management tools. These tools make it easy to ensure that the website looks great on desktop and mobile devices – very important when well over half of the site’s traffic comes from phones and tablets!

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NetSource Media has the honor of working with over 300 Trailer and RV dealers across the USA and Canada. Services include website design, online classified listings, social media management, Pay Per Click advertising and many other marketing solutions. If you or someone you know need help with any of the above items click the Contact Us button below to get started today!Contact us (email icon) special blue square button

Tips and Tools for Taking Amazing RV Trailer Photos

We are a society that thrives on the visual. The most prominent of our senses is our vision and when we see something appealing to us, we just need to see and experience more. Because people tend to “eat with their eyes” first, having stunning photos of your RV is extremely important when it comes to selling. Thankfully, achieving beautiful photos is much easier to attain than previously thought. With the advancements in technology and the affordability of good cameras, you can take amazing RV photos with ease and be on your way to a plethora of sales.

Get A Good Camera

First and foremost, having the right equipment will make or break your photos. While cell phones are nice and have come a long way, there is no comparison to using a good camera. Canon has many great options in all price ranges.

You can pick up either a nice point and shoot, or if you want, you can invest in a DSLR. The DSLR has quite the learning curve, but it is well worth it for the quality of the photos you can get.

Think About Lighting

Lighting is everything when it comes to photography! Make sure you are taking photos in natural daylight if possible and avoid using the flash! Light and bright photos will appeal to more potential buyers.

The time of day can actually help with your lighting as well. You will get the best lighting an hour after sunrise and an hour before sunset. Mid-day light can be very harsh ( for the exterior photos at least) so try to at least get the exterior photos done early.

For interior photos, open all of the windows and blinds and flood your RV with light. Take a look in your viewfinder and check out your lighting with it flooded… If it is too bright, slowly start adjusting the blinds until it looks right.

Clean It Up

No one wants to see photos of a messy RV. Before taking the photos for your advertisements, take a few minutes to clean it up. Don’t leave boxes laying around or papers on the counters. You want to showcase a pristine RV that potential buyers will fall in love with.

So take a few minutes, clean up the RV and then you can snap away.

Distance and Details

Amazing RV photographs will allow potential buyers to get a real feel for the unit. You want them to feel what it would be like to be in it, and to do this you need to offer an array of photos.

While yes, people want to see photographs of details and the finer things in the unit, they also want wide angled shots to be able to get a good view of the floor-plan and look of the unit as a whole.

So when taking your RV photos, it is important to get shots from various angles in order to showcase the true essence of a unit and allow a potential buyer to imagine themselves in there.

Staging

Something that you may not have thought about is staging. Just like when selling a home, staging can be a huge benefit when it comes to selling an RV. Many people like seeing what things could look like with their stuff in it. So staging the unit for photos can help bring out that aspect of the buyers interest.

Staging doesn’t have to be too difficult either. Make sure beds are made with sheets and pillows. Maybe get some fresh flowers to set around… A nice rug, plates set on the table, etc… small things, but these small additions can be very meaningful and make photos extra appealing to buyers.

Having beautiful and clear RV photos is one of the most important things you can do to help sell your units. People want to see clear, crisp photos where they can imagine themselves being in the RV itself.

Ready to take the next step for your RV dealership? Contact the experts at Netsource today to discuss a business plan perfectly tailored to your needs!

Social Media Tips for RV Dealers

Did you know that there are over 2.27 billion active users on Facebook and 1 billion on Instagram? You may be saying, okay that is a lot of people… But what does it mean for me?

In short, if you aren’t harnessing the power of social media, you are missing out on a large portion of your potential client base. Chances are, a large number of your ideal clients are out there on social media and all you need to do is advertise to them!

But how does an RV dealer make the most out of social media? Don’t worry, that is what we are here for! Some of the social media marketing may seem confusing, but I promise, it is easier than it seems, and with a few simple tips you could be on your way to becoming a social media marketing master.

Starting a RV Dealership Blog

One of the best things you can do for your dealership to increase your brand awareness and draw in potential clients is to start a blog associated with your RV Dealership website. A blog allows you to share things with your client base, such as updates about your dealership, new arrivals, and most importantly lifestyle posts… Now, you may not think that lifestyle posts are helpful because they aren’t “sale oriented” but you would be wrong.

Lifestyle blog posts add value to your site, help increase your SEO scores, and keep your client base entertained and coming back! No one wants to be sold to all of the time… Sometimes people want some fun tips, hacks, recipes, etc…  You can easily insert links to your dealer site into these lifestyle posts as well, which again will help with your ranking and increase your viability.

Facebook for RV Dealers

Facebook is getting more difficult for businesses to utilize due to changes in the algorithm which is now favoring personal pages and not giving business pages as high of an organic reach. Does this mean advertising on Facebook is dead though? Not at all! We just have to adapt to the changing market and reevaluate Facebook marketing techniques.

For RV Dealers, it is important to use targeted paid advertising to ensure you are reaching the right audience who is ready to buy! Not sure how to properly target your desired audience? Give one of the social media experts at NetSource Media a call to get started on the right track today!

Another important thing to remember about Facebook ( and most social media channels) is to not only share your own content. It may seem counterproductive, but you want to sprinkle in other content into your sharing schedule. This can be a relevant viral video, helpful lifestyle post, or even sharing client photos where they have tagged you!

Instagram for RV Dealers

Instagram is the fastest growing social media platform out there today! It is a mobile only platform, and people flock to it! There is a huge untapped market on Instagram for RV Dealers. If you want to get started building your Instagram account, start by sharing photos that your clients want to see. Again, don’t just sell! Share photos of clients happily buying their new rig…. Share a beautiful travel photo and some travel tips… yes, share your new arrivals and sales, but make sure you are adding value to your followers’s feeds.

Learn more about Instagram and Instagram growth here!!

Pinterest for RV Dealers

While Pinterest may be technically classified as a social media platform, it is in all intents and purposes a search engine. People are on Pinterest every day looking for ideas and things to purchase. It may be seen as not useful to dealers, but if done correctly it can greatly benefit your dealer business.

Pinterest is highly beneficial especially if you are producing lifestyle posts. Lifestyle posts, especially those related to travel, camping, holidays, gifts, recipes, etc.… preform extremely well on Pinterest. This in turn builds brand awareness and sends more people to your website!

YouTube for RV Dealers

One of the most underutilized social media platforms for dealers is YouTube. Video content can be highly beneficial to spreading brand awareness and add value to your clientele.

YouTube is now known for being the 2nd largest search engine in the world. People flock to YouTube to look up reviews of products they are looking to buy. You can harness this by creating video content of your units. One example would be to do a walk-through video showcasing new units on your lot.

Start Your Social Media Marketing Journey Today

So are you ready to launch your RV Dealership forward, increase your brand awareness, and bring in new sales?

The social media experts at NetSource Media are ready and waiting to help you today! With expertise in all facets of social media as well as Pay Per Click Marketing, Website Maintenance and more, they are guaranteed to come up with a custom plan to help you expand your RV business!