Facebook Marketplace: Now Available for Your Dealership

For years, Facebook users have had access to the Marketplace where they can find items for sale within a 40-mile radius of their zip code. You can search for almost any item and connect with sellers to make a deal. It’s as simple as browsing through the listings or searching by category or keyword. Users also have the ability to save items, get notified when units matching their search criteria are added, send a message to the seller for more details, and share the item either in Messenger or on their Facebook wall. Now, RV and Trailer dealers have the opportunity to list their inventories on Marketplace.

Facebook Marketplace: Now Available for Your Dealership

Why You Should List Your Units on Facebook Marketplace

As of October 2018, Facebook had 2.27 billion monthly active users. Facebook Marketplace specifically is used in 70 countries by 800 million people monthly, and one in three people in the US use Marketplace. With this automatic listing tool, your used inventory is pushed to Facebook Marketplace. Your listings won’t expire – they come down only if the unit is not in the feed, or if the service is discontinued. Best of all, it’s free to list your units in the Marketplace.

What Does the Listing Tool Cost

This automatic listing tool is part of our EZ-List package, which also includes Craigslist, eBay, and YouTube. The Facebook Marketplace listing tool is $199 per month, per dealership location. If you are already using EZ-List, there’s no additional setup cost. If not, the setup cost is $125 for your first location, and $75 for each additional location. Your used units will be listed in the “Vehicles” category on Facebook Marketplace. You must have one of our RVUSA.com Dealer Plans in order to use the EZ-List posting tools.

 

How Do I Manage Leads from Facebook Marketplace

Leads are sent via Facebook Messenger to the admin for your Facebook Business page. To manage these leads, you’ll want to elect someone from your team to handle them. The quicker you get back to these leads, the better, so your Facebook Business page admin will want to download the Facebook Page app on their mobile device and update the settings to turn on notifications. Watch a quick 15-second video that shows how to do just that.

If you already have an RVUSA.com Dealer Plan, and would like to add EZ-List to your account, click here.

If you need to sign-up for both an RVUSA.com Dealer Plan and EZ-List, click here.

Why Local Businesses Need A Website

No matter how big or small a company is, every business should have its own website. You don’t need to be a well-known, multi-national corporation to maintain an amazing site and build a brand. Most of the time, local businesses will neglect creating a digital presence because they don’t think they can attract customers in one specific area. Much to their surprise, having a website is the best way to advertise to a local audience. Here’s how your business could benefit from a website:

It’s Homebase for Everything You Do

Ever since the beginning of the digital age, customers are now relying solely on the Internet to seek out businesses. If they can’t find any information on your company online, then they won’t know anything about your services. Having a website ensures that you’ll be seen.

Think of it as your own online business front. You can store everything on your website, from your basic contact information to marketing collateral. If everything is in one accessible place, then it won’t require customers to dig through pages and pages of search results. If you think of a website as a warehouse for your local business, then you’ll be able to truly connect with your customers and expand your outreach.

Your Competition Is Already Doing It


Newsflash: your competitors already have websites. If you’re a local business who refuses to jump on that bandwagon, YOU are the odd one out. So when customers search for “dry-cleaner nearby”, they’ll find your competition instead of you. That’s a huge missed opportunity for your business and could mean the difference between making a profit and going out of business.

If you want to start building your own site, you should look at your competitors’ first to get a sense of what works and doesn’t in your industry. Look at the design, webpages, and how they organize the site overall. This is a great way to understand what customers expect to see from you and to beat your competition at their own game.

Search Engines Will Find You

Having a website helps with a little thing known as Search Engine Optimization. Google, Bing, and Yahoo should be your best friends since that’s where all customers go to find you. Search engines feed on websites and will rank you in their search results based on the quality and organization of your site. If it doesn’t follow typical SEO standards, then you’ll be buried when someone searches a keyword associated with your business.

To avoid this, make sure your website will make search engines love you. You can either do this by using a site builder like WordPress or relying on an expert to create your site. Either way, customers will start to find you in their search results if you do it right.

You’ll Connect with New Customers Nearby

More often than not, people will prioritize businesses by how close they are to them. Some of the most common search terms online are “nearby” or “near me.” They’re always trying to find the quickest and closest solution to their problem.

If you have a website, you’ll be equipped to answer their call. That way, all of the locals will know about you and start coming to your business, and if they have a great experience, they’ll become your patrons. It’s a win-win situation.

Need help building your website?

If you’re ready to create a website for your business but don’t want to do it by yourself, you can get in touch with NetSource Technologies, and we’ll be happy to help. Our team creates custom websites and ecommerce platforms for every industry. We can also help with branding, content development, and SEO optimization. Visit our website for more information, and contact us here.

Why Local Businesses Need A Website

How to Respond to Bad Reviews

Even if your customer service is amazing, you’re bound to receive a less than perfect review of your business at some point in time. It’s just the nature of how customers and companies interact online nowadays. One negative review won’t ruin your reputation if every other review is positive, but you should make sure to respond to it in a timely and appropriate manner. If you follow these suggestions for how to reply to bad reviews, you’ll be sure to keep your business in a good light.

 

Take Your Time to Respond

Responding to bad reviews shouldn’t be a race. Once you read one, you’ll probably feel a little unhappy and have the urge to angrily type a defensive reply. You definitely shouldn’t act on this first instinct.

Instead, take a step back from the keyboard and give yourself a minute. Composing yourself before you respond to this type of review is imperative to crafting the best answer. With every response, you want to employ a pleasant tone. Don’t let them get a rise out of you. If you spend a little extra time drafting a response that answers any of their concerns graciously, then you’ll avoid getting into a review battle.

 How to respond to bad online reviews

Acknowledge Your Position

The review game is tough, especially when you’re on the receiving end. Customers are strongly favored online, regardless if they’re lying or telling the truth. Reviewing platforms like Yelp and Google Reviews are frequented by people who want to see past what a business owner or marketer is telling them. Past customers are known for being neutral parties and having experience with your business. So that’s who we rely on.

Because of this, you should realize your position. How do you positively portray your business in the face of negativity? You can start by acknowledging your strengths in your response. Don’t write as if you’re bragging though and not appreciative of feedback. Start by thanking them, then explain your priorities.

If it feels right, you can also admit the aspects of your business you’re continuing to improve upon. No one ever faults honesty.

 How to respond to bad online reviews

Show Empathy

When anyone leaves a negative comment, they’re usually doing one of two things. The first is trolling your business. The second is trying to help you improve and inform other customers. Recognize the meaning behind the review and try to be understanding. That person invested their time into buying your product or service but just had a concern or poor experience. Don’t ignore their critiques.

Show a little humanity and provide them with a solution if there is one. That’s the one thing people seek from your responses: empathy. They want to know that a person on the other end of the screen heard them and actually cares. It’s something we’re lacking from interactions online, and it only makes sense that you don’t act like a robot if you aren’t one.

 Customer Experience Strategy Concept. Positive and Negative Online Review Floating over Businessman's Hand to Balance and Analysis

Ask for Another Chance

Not many people will swear off a business for good after one blip. If the reviewer seems like they can be persuaded, don’t be afraid to ask for another opportunity to win their business. If you don’t, you might be missing an opportunity to right a wrong and gain a great customer. Make them a guarantee, and then deliver. Some people will even edit their review or leave a follow-up if they have a better experience in the future. Don’t neglect this. It’s all about reputation management.

 How to respond to bad online reviews

Equally Appreciate Negativity and Positivity

Use this as a rule of thumb: respond to and be thankful for any and all reviews. If it’s a 5-star review, respond. If it’s a zero-star review (if that’s even possible), respond. If you’re proactive with your replies, people will feel more inspired to leave a happy review. It’s all about pleasing your customers and making them feel heard. We all just want someone to listen to our opinions.

No matter your business, large or small, Netsource Media can help you grow within your field and learn how to navigate the waters of online commerce. Talk to one of our marketing experts today and let us help you on your path to a successful business.

How to Respond to Bad Reviews. Save face, appease your customers, and turn a negative experience into a happy one.

How To Grow Your Business With Lifestyle Content

The idea of utilizing lifestyle content to grow a business may seem foreign to many. In the past, it has been ingrained in the minds of many business people to “sell sell sell”… Push products, advertise sales and deals… These methods of advertising though, they are outdated and quite frankly can lead to a decrease in your bottom line in the long run. using lifestyle content, whether you crate it or simply curate it, will keep your clientele coming back for more and keep them warm to your business. That way even if they aren’t ready to make a purchase now, they will remember you when they are ready.

What Is Lifestyle Content

Before we even dive into why Lifestyle content is beneficial, it is important that we define what Lifestyle content is.

Lifestyle content tells a story. It is not selling you on a product, it is selling you on a lifestyle. While your more traditional content will revolve around features and function, lifestyle content will revolve around building a world and telling a story.

Because it isn’t sales based in nature, many dealers tend to discount the power of lifestyle posts, but that is one mistake that shouldn’t be made. There is a great deal of benefit in curating and creating lifestyle content.

Why You Need Lifestyle Content

Traditional sales based posts are nice. They can showcase sales you are having, new stock items, and more… but there is only so much pushing of services and products you can do before people start to lose interest. At some point, growth will become stagnant, and that is where lifestyle content comes into play.

While you are building your business with sales, you should also be building your brand with lifestyle content. Branding is aimed at improving customer relations and making them feel as if they truly know you. With proper branding, your business will start to represent an experience to the consumer.

In order to properly build your branding, sharing or creating lifestyle content is a must.  Think about it, how can someone “know you” if all you do is push sales on them? You can to come across as friendly and helpful. People want to get information that will benefit them, and you can be the one to provide that information.

*Connect with professionals to help you build your brand here*

How To Implement a Lifestyle Content Strategy

So you now know that you need to introduce some lifestyle content in order to grow your brand… but where to start?

Lifestyle Content Creation

One way to introduce lifestyle content into your social media marketing strategy, is to create it yourself!

Creating a blog for your business is a wonderful way to start creating your own lifestyle content. By creating content yourself, you are truly in control of what you share with your audience. This gives you a way to truly connect with your audience and give them useful information that will be mutually beneficial.

Lifestyle Content Curation

Maybe you aren’t quite ready to start your own blog yet… You can still dip your toes into the waters of lifestyle content by curating shares. This involves you finding relevant and useful blogs and videos to share with your audience.

Content curation can be a great way to start sharing some lifestyle content, as well as make friends in the lifestyle creation arena. For example, you share a blog post to your Facebook page and tag the original creator. This creator sees you, shares the post, comments, maybe even starts following you. When you are ready to start creating your own content, they will be more likely to share yours, expanding your reach in the process.

No matter your business, large or small, Lifestyle Content is a tried and true way to get you on an upward path! If you are still curious and want to learn more, reach out to one of our social media experts today and learn even more about how you can use social media to grow your brand and your bottom line!

How To Grow Your Business With Lifestyle Content

Why a Mobile-Friendly Website is Essential to Your RV Dealership

Did you know that about 95% of people in the USA currently own a smartphone? When you think of the number of people who currently use smartphones, it is easy to see why having a mobile friendly website is extremely important for your dealership. People are spending more time online on the go, and less time on desktops… Even Google is taking notice! And when Google takes notice, maybe you should too.

Google Loves Mobile Sites

When Google loves something, you need to love it too! For some time now, Google has been giving priority in ranking to sites with mobile-friendly versions. They are now looking at the mobile site before they even think about the desktop version of the site. So if you want to be seen in search, it is time to step up your mobile website design!

Need some help making a mobile optimized website? Let one of our web design experts help you out today!

People Are Always on Their Phones

Love it or hate it, people are almost always attached to their phones. They are either browsing social media, shopping, or communicating… With people being so connected all of the time, it should come as no surprise that they would do the majority of their online shopping through their smart phones. Not only are people shopping with their phones, they are also slightly more impulsive and want what they are searching for RIGHT AWAY. If a shopper lands on a non-mobile friendly site, they they will bounce away faster than you can load a popup. This means that if you aren’t mobile friendly you are losing out on sales!

Shopping on the Go

You may think that people aren’t shopping for RVs on their phones, but you would be wrong. Since people are constantly on the go, it makes sense that the would be shopping for everything online, including vehicles.

Many people now are full time RV living and these people are highly likely to shop for a new rig from their phones or tablets.

People also tend to be more impulsive. Looking for something NOW and if they are out and about, looking for some RVs to look at, and they come across a website that isn’t compatible with the mobile format, they are likely to just click off and go to a competitor’s site.

Get Your Dealership Mobile Friendly

Are you ready to go mobile friendly yet? Give one of our web design experts a call to move your business into the new age of digital marketing today!