We often get asked by dealers whether or not they should leave sold units on their website. There are pros and cons on both sides of the debate but the general consensus is that sold inventory should only be left online for a short time, never long term.
We get it! Running a business is hard enough without having to be on social media all the time. Many people would have you believe that automating your social media posts are the answer to that dilemma. We’re here to tell you it’s not! Setting up a “schedule it and leave it” strategy is never the answer.
If you’re like most businesses you’re tired of being promised the moon and never seeing lift-off. Most dealerships have the same common pain points – they are not seeing enough leads from the web, they want more website traffic and phone calls, they are tired of dealing with a multitude of vendors in order to get all the tools they need, and then after all that they are still disappointed with the performance they are getting from those vendors. Surely there must be a better way!
It’s not uncommon for dealerships to collect customer lead information and then do absolutely nothing with them. Why? Because, honestly, most dealerships either don’t know what to do with the leads once they get them or they just don’t have the time to do what must be done.
If you are like most dealerships you probably know that getting reviews on all your social media sites is vital to building your business’ reputation and customer base. However, finding the time to do what is necessary to make that happen can seem like an impossible task at best.