How To Get Quality Leads For Your Dealership – Part 2 of 2

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In Part 1 of our blog How To Get Quality Leads For Your Dealership, we discussed various ways to collect qualified leads for your dealership. However, in this blog, Part 2, we are going to give you some ideas on what to do with those leads now that you’ve got them.

It’s not uncommon for dealerships to collect customer lead information and then do absolutely nothing with them. Why? Because, honestly, most dealerships either don’t know what to do with the leads once they get them or they just don’t have the time to do what must be done.

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NetSource Media Introduces Snap21 Social Engagement Tools For Dealers

If you are like most dealerships you probably know that getting reviews on all your social media sites is vital to building your business’ reputation and customer base. However, finding the time to do what is necessary to make that happen can seem like an impossible task at best.

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What Qualifies As A Tiny Home?

Average American Home

Average American home size today is almost 2700 sq/ft, which is 1000 sq/ft more than in 1973. However, the average household size has decreased since then. This means that not only are our houses getting bigger but the average space per person is getting larger too.

Stunning luxury home exterior at sunset

Why do we need all this space? Frankly, for most people it’s to have some place to put all their stuff.

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Creating Videos For Your Dealership’s Social Media

Before getting into the how of making how-to or tips and tricks videos for your dealership’s social media, let’s go into the why. It’s a fact that many studies reveal that people who view video online are nearly twice as likely to make a purchase as non-viewers. When it comes to Facebook, videos are shared 12 times more than links and text-based posts combined. 82% of Twitter users watch video content on Twitter. Almost one-third of total internet users are on YouTube. 45% of people watch more than an hour of Facebook or YouTube videos in a week.

When it comes to using video for business marketing, 51% of marketing professionals worldwide name video as the type of content with the best ROI, the revenue of marketers who use video grows 49% faster than non-video users, and videos up to 2 minutes long get the most engagement from watchers. It’s also interesting to note that 46% of video viewers take action after viewing a video.

So do you need any more reasons to get on the video bandwagon? Probably not! So how do you go about making these types of videos and what kind of equipment do you need? It’s not as hard as you might think. Here are some pointers to get you started.

What Equipment To Use

Showing off her cooking skills on cam

There is no need to get expensive video equipment unless you really want to. These days most smartphones have everything you need to record a great video as long as you pay attention to the lighting where you’re filming and the audio. Make sure you’re in a place without a lot of external noise other than the people speaking in the video and make sure the lighting is bright enough to see everything you’re trying to film. If you do these two things your videos will be perfect for your social media pages and website.

If you would prefer to use a video camera then there are so many digital cameras out there with great video recording capabilities that are really inexpensive. I would suggest you also get a tripod to keep the camera steady, and have someone to assist with the filming because you can’t obviously be IN the video AND operating the video camera at the same time.

The other thing you might want to get is some video editing software but you can find easy to use software for free or very low-cost online. Just take a look around and find one that appeals to you and run with it. You’ll be a video expert in no time.

Coming Up With Ideas For Videos

Thinking concept

Now the place where most people freeze like a deer in headlights is trying to come up with ideas for videos. However, finding ideas that will engage your viewers is really not that hard. People love to watch videos and they really love to watch videos of things they’re interested in. Your social media followers have already told you that they are interested in what your business sells by following your social media accounts. So relax and start thinking about what they want to see, learn, or hear from you. Give them what they want and you’ll see your engagement and leads increase in no time.

Listen To What Your Customers Want

The best way to come up with ideas for your How-to or Tips and Tricks videos is to listen to your customers. What questions do your sales people get asked the most? What questions do your service people get asked the most? What are people calling your dealership and asking about? What kind of questions are your followers asking on your dealership’s social media pages? They are begging you for answers to these things so give them the solutions they’re looking for.

Ask Questions

Another way to get ideas is to ask your customers and followers on social media what some of their questions are about the different models you sell, issues they are having with their trailers and RV’s, and other things they would like to know to make their ownership of your products more enjoyable.

Give Tours

People also love to see tours of the RV’s and trailers you have in stock. Giving them a personal tour of the vehicles you have on the lot is one way to pique their interest and get them to come in to see more. Making a video of the deal of the day, week, or month is another way to get them interested, engaged, and ready to take action.

Get Personal

Your followers want to know who you are and what your business is about and one great way to do that is to create videos that introduce them to your staff. Let them know who will be taking care of them when they come in to buy an RV, get their RV serviced, or have a problem.

If your dealership is family owned and operated, introduce your viewers to the family and the mission of your dealership to treat them like they are part of it. Share any great moments your employees have. Did one of them make employee of the month, get married, have a baby, buy their first home or RV? Let your viewers celebrate with them by making a video about it.

Sales And Events

Are you having a sale, an event, or going to a trade show? Make a quick video to tell them about it and then follow it up with clips during the sale, event, or trade show. Interview people, have them give testimonials about your dealership and services. Invite your viewers to come down, say hello, and take part in all the excitement but also show the viewers that can’t come to the event what they’re missing so everyone feels like they’re part of the excitement.

Get Creative

Don’t be afraid to be creative either. Have fun. Show your customers that you’re down to earth and waiting to help them with anything they need and that you’ve got a sense of humor and fun. People connect and respect those that they can relate to and showing your fun side does just that.

With the ideas laid out here and your own imagination there is no limit to the videos you can create and no limit to the return on investment they will provide to you and your dealership. Just remember to keep your videos on point and professional too. Now what are you waiting for? Your customers and social media viewers are waiting to hear from you!

Need help with your social media? NetSource Media can help your dealership achieve your social media goals. Click the Contact Us button below to start now!

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How To Grow Your Facebook Presence With New Deliveries

Growing your dealership’s Facebook Presence doesn’t have to be challenging. As a dealership you have some of the best resources available to you yet most dealers rarely use them. What are these magical resources, you ask? Your raving-fan customers!

As soon as someone purchases a unit from your dealership you have an automatic testimonial from customers who are excited and can’t wait to share their new purchase with everyone they know. Leveraging that excitement will grow your Facebook presence beyond your imagination but you have to be consistent with how you do it.

Why?

Facebook profile on Apple iPhone 6s

First off, here are a few statistics regarding why you should be leveraging your customers’ excitement and joy when they are receiving a new delivery.

A study by Syncapse showed that 49% of people become a fan of a Facebook page in order to support a brand they like; 31% in order to share their personal good experiences with their friends and family; 27% to share their interests/lifestyle with others; and 35% in order to participate in contests.

So what does this mean to your dealership? It means that in order to engage your customers and get them to ‘Like’ and help grow your Facebook business page’s presence you have to appeal to the reasons they become a fan in the first place.

If you look at the statistics above, 58% of people become a fan of a business page to share their personal good experiences, interests, and lifestyle with others!! That’s huge!! Make sure your business is taking advantage of those statistics. One way to do this is to leverage your customer’s new deliveries experience.

So without further ado, here are the steps for growing your Facebook presence with new deliveries.

Take Pictures

photographer

Everybody loves to document their celebrations and buying a new RV or trailer is definitely something that your customers consider a special occasion. They’ve invested a lot of their hard-earned money in their new purchase and they don’t want that to go unnoticed by the world.

So every time a customer has taken delivery of their new unit and they are handed the keys, take a picture of them and their family and/or significant other with their new acquisition.

This is also a great time to get a quote from the happy customer regarding the buying process and their feelings about how they were treated by your dealership. If they’ve bought a unit from you then they obviously feel that your business is pretty great so document those feelings as well.

Ask For Likes

"Get More Likes" written in a Speech Bubble

The next step is to tell your customers how you will be sharing their picture and story on your dealership’s Facebook page. Remind them to ‘Like’ your page so that they can have access to the picture too and share it with their friends and family.

Your customers want to see their picture shared on your dealership’s Facebook site. It is exciting to them to be getting attention from a business’ social media presence and really helps them celebrate their special occasion so they will be motivated to ‘Like’ the dealership’s page. You just have to ask and/or remind them to do so.

Share Picture

hand pushing share button on touch screen

Once you have the picture of your customer taking delivery of their new unit and you have asked them to ‘Like’ the dealership’s Facebook page, now it’s time to actually share the picture.

Many businesses take pictures of their customers taking delivery of their products but somewhere between that moment and the actual posting of the picture something gets lost and it’s never done. Don’t let this raving-fan customer moment pass. Your customer is looking forward to your dealership posting their picture. Don’t disappoint them. Keep your word.

Make Sure You Tag

Social network web site surfing concept illustration

Tagging is a very important part of this process but it can only be achieved properly if you get your customers to ‘Like’ your page.

Tagging the people in the photo creates a way for your posts to be seen not only by your fan base but also by the friends and fans of the people being tagged. This creates a wider audience for your business and through that expanded exposure, people that you had no access to previously now know about your business and what it’s about.

What’s even more important to realize is that the friends and fans of the people being tagged will more than likely also share the post with their friends and fans. This creates an even bigger circle of attention for your business and an unlimited amount of potential for new raving-fan customers.

Ongoing Outstanding Support and Service

Service

Now none of this means anything unless your dealership makes it a priority to continue to provide outstanding support and service to your customers after they have driven off the lot.

It’s important to always remember that a good reputation takes years of dedication and work ethic to create but it can literally take a second to destroy it, especially on social media.

Creating an atmosphere of caring support and service after the sale will do more for your reputation than anything else. It’s easy to make your customers smile when they are happy and excited. However, making them smile when they are in need of service, help, or support is where reputations are created – good and bad.

Now that you have the simple steps for growing your dealership’s Facebook presence it’s time to make the commitment to making these steps a regular part of the new delivery process. So what are you waiting for? Get out there and start growing your fan and customer base on Facebook today!