In the RV industry, social media is HUGE. Even if you don’t personally have a Facebook page or Twitter account, there’s a good chance that the majority of your customers do.
Over 70% of adults who use the Internet are on Facebook, and the average age of Facebook users is actually increasing.
Whether you’re brand new to social media or just looking to increase your customer reach, read these 9 Social Media Tips to improve your business!
1. Show Your Best Stuff
Social media is a great way to tell a lot of people at once about how awesome your business is. Instead of trying to display your entire inventory to the world, try showcasing only your best RVs, trailers, parts, accessories, etc. The goal of these posts is to get people to visit your website or dealership, so you want to use your best products to draw in potential customers.
2. Give the People What They Want
Hopefully you know a little bit about your customer base, maybe their age or gender or location. Use this knowledge to give customers the information that will most interest them. Maybe they want to see a dozen images of the interior and exterior of your RVs or maybe they want detailed info about your RVs’ specs, weight, materials, etc. Try doing a variety of posts at first and find out which type works best for your unique audience.
3. Promote your Events
Everybody loves a good deal. If your dealership holds any big RV shows, or you have certain units on sale, make sure you share this information on social media! No one will know about your awesome deals if you don’t tell them, so don’t be afraid to promote special offers, blow-out sales, or RV shows you are attending.
4. Use Lots of Media
On social media, pictures are your best friend. Posts that include photos or videos have been proven many times over to draw more attention and engagement from social media users. Customers looking to buy RVs online will appreciate the ability to see the inside and outside of your units before they make the drive to your dealership.
5. Talk to Your Customers
One of the great things about Facebook and Twitter is the ability for customers to send you comments and messages. However, it is very important that you check your pages frequently so you can respond to customers in a timely manner. If they are asking you about details on your units or prices, they are likely asking other dealers as well. Be the first to respond to customers and do so in a personable way. Give them the information they need, and don’t forget to thank them for reaching out to you!
6. Get More Likes
It can sometimes be hard for a dealership to get new “likes” and “followers” on their social media accounts. One way to increase your fan base is to encourage your current customers to interact with your social media pages through special promotions. For example, give customers an extra discount on accessories if they “like” you on Facebook and leave a comment. You should also encourage customers to give you reviews on Facebook, Yelp, Google +, etc., which will help your reputation and your SEO!
7. Mix Up Your Content
While it’s great to post about all your awesome RVs, trailers, and motorhomes, it’s important to keep your customers engaged in your page as a whole. To do this, try incorporating lifestyle tips and advice into your weekly posts. RVing is a way of life, so your audience will enjoy learning about new RV destinations, outdoor recipes, or tips on how to organize their RV.
8. Add Links
Since the goal of your social media posts is to have people learn more about your dealership, visit your website or lot, and buy RVs, you want to do everything you can to encourage your followers to take action on your page. For example, if you’re posting about a new 2016 Forest River RV you have in stock, include a link to your website in the post, and ask people to “click the link” or “click the photo” to see more. You’ll be surprised how effective a simple call-to-action can be!
9. Use Multiple Platforms
While one social media platform is good, having two or three is even better. Sharing your content on multiple platforms such as Facebook and Twitter or YouTube and Instagram, will not only help you reach different audiences, but it can also make your posts more effective. For example, if you have a great video to share, you can put it on YouTube first, then post it to your Facebook page. Or, if you have a really cool picture, you can post it to Instagram and Twitter and tag other people or accounts in it. By doing this, you can encourage other people to share your posts to all their friends, which will increase your reach substantially.
If you do not already have an account for your business on at least one social media platform (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.) we highly recommend you get one as soon as possible. If you’re not sure how to set one up yourself, you can always hire social media experts that can help you set up and maintain your pages. If you have any questions about using social media for your dealership, give us a call or use our Contact Form.
NetSource RVs is part of the NetSource Media family of companies that provide specialized online marketing solutions to a diverse group of industries nationwide. Our team has been providing websites and online marketing services to the RV industry since 1995.
