The Importance of Mobile Websites

Many of the dealers that I’ve had the pleasure of speaking to recently are contemplating a mobile website for their dealership.  This is an excellent idea.
Last May, I wrote a blog post on “What is a mobile enabled website and why do you need one?“.  This is by far my most read post.

A recent study found that 1/2 of the local searches performed were done so on a mobile device.  I thought that can’t be true, but then I started thinking about how I use my iPhone and it’s definitely true.

When I need gas, I check my phone for the lowest price in my area, when I’m going to the movies, I check my phone for movies playing at my local theaters, when we want to go out to eat, I check my phone for local restaurants, etc., and of course with everything I do, I check for local coupons or specials.  I can’t help it… I love coupons.

Making sure your website is mobile friendly IS important.  Did you know that 60% of users expect a mobile website to load in 5 seconds or less?  And, more than 1/2 of users wouldn’t recommend a business with a bad mobile site?  (I personally think this last statement is true for both a website you access on your computer and your mobile device.)

Basically, even if you think you don’t need a mobile version of your website, if you don’t have one, you could be losing customers.

Keep in mind, your potential customers are expecting to have the same experience with your website on their mobile device as they can with their desktop PC.

Mobile Designs

Have your checked your website on a mobile phone to see how it displays?

Here’s some things to look for when you do to see if your website is mobile friendly:

  1. Does it load in 5 seconds or less?
  2. Is the navigation simple?
  3. Can you click on a button without zooming in?
  4. Can you read the text without zooming in?

Making sure your business website is ready to leverage the mobile market, which reaches current and new customers, is key to moving forward.

HELP:  If you aren’t sure if your website is mobile friendly, post a link to it here and I’ll check it out for you.

YOUR TURN:  If you have a mobile enabled website, what kind of feedback are you getting from it?  Are you tracking your mobile website traffic?  If so, are you tracking it via Google Analytics or something else?

Cindy Spencer  🙂