Attn: Dealer Partners – MMC Updates

MMClogin

My programmer made some changes today that I wanted you to be aware of on the MMC including:

  1. List Inventory page – it now defaults to 50 units, which will make it load much faster.  You will have the option to switch that to 25, 50, 100 or ALL.
  2. If you have more than 50 units, you will see a “jump to page” drop-down at the top in the yellow section.
  3. The filter / sort options you choose will be remembered as long as you are logged in.  If you logout and log back in, they will be reset.
  4. We further optimized the list inventory page so that it runs faster.

Let me know how that works for you:  cindy@rvusa.com

Cindy Spencer 🙂

To Craigslist or not to Craigslist

As RV Dealers start to see their sales winding down for the season, they look for more “free” places to list their inventory.  One of those websites is Craigslist.com, which is one of the top 10 most visited websites in the US, with 50 million visitors per month.  The typical questions I get are:

Should they list their inventory on Craigslist?
   Are other dealers listing their inventory on Craigslist?
      How do they go about listing their inventory on Craigslist?
         What kind of results should they expect from listing their inventory on Craigslist?
            Can RVUSA.com send their inventory to Craigslist?

All good questions that I wanted answers to as well.  I personally have been on Craigslist twice.  One time with my daughter looking for a car to buy and another time I posted a bird for sale that belonged to my neice.  The cars we found on there were all fixer-uppers and none that I really felt safe with her driving.  With the bird for sale ad, we had one lady interested but she really couldn’t afford it and I think she was looking for us to just give it to her – mind you this is a $1,200-$1,500 bird. 

Since my experience with Craigslist is so limited, I emailed a few of my friends in the RV Industry to get their opinion on this topic.

“It’s too variable and a lot of work.  Certain west coast cities, there are “flaggers” that are always after dealers and the listings disappear.”
                                                                                                                          Steve Love, La Mesa RV
                                                                                                                          www.lamesarv.com

“I know some dealers who do post to Craigslist.com – the results are mixed.”
                                                                                                                          Connie Mekkelsen, Mekkelsen RV
                                                                                                                          www.vtrv.com

“About 1/3 of my online sales are from Craigslist.com.”
                                                                                                                          Anonymous RV Dealer

Q:  What is a Flagger?
A:
  Other Craigslist users may flag postings they believe to be in violation of craigslist guidelines.  Each listing has links at the top to flag a post for:  miscategorized, prohibited and spam/overpost.  Flagged posts are automatically removed, in fact, they remove millions of ads each month through their community flagging process.

Q:  How do I advertise my services on Craigslist?
A:
  They accept commercial posts under “services offered”.  They are free and remain online for 30 days.  You login, select a city to post your ad under, choose a category, authenticate your account and get verification code and enter that code to place the ad.  You will need to repost your ad every 30 days if you want to continue to be listed.

Q:  How many visitors does Craigslist.com get each month?
A:
  According to Compete.com, the Craigslist.com website gets 6 – 8 million unique visitors per month.

Q:  How many ads are posted on Craigslist.com?
A:
  About 10 million new ads are posted on Craigslist.com per month.

Q:  Can I post my inventory listings to Craigslist.com automatically?
A:
  There are a couple websites that have automated feeds to Craigslist.com, but use of their services does not guarantee that your ads will not be flagged and removed.  Pricing was not readily available for these services.

Q:  Is RVUSA.com going to post inventory to Craigslist.com?
A:
  We are talking about it.  I’d like to hear from more RV Dealers to gauge how many are using that website to list RVs and what kind of results are you getting from it – post your comments here or send me an email:  cindy@rvusa.com.

If Craigslist.com truely does help you, the RV Dealers sell more units, then I’m all for it.  If the majority of dealers who use that website end up getting their units flagged and then removed, it just seems like it would be a waste of time no matter how big the website is or how many visitors are on it each month.

Cindy 🙂

Dan Aykroyd Traveling in an RV

danaykroyd

Dan Aykroyd, a famous actor and comedian, now a distiller, is touring the country in a customized RV promoting his new high-end vodka.  He’s making his way to restaurants, bars and liquor stores across America promoting his vodka.  There are no additives, it’s quadrupled distilled then triple crystal filtered through a cone of Herkimer Diamonds.  It’s marketed in glass bottles in the shape of a skull and goes for $49.99 per bottle.

Thought this was interesting and wanted to share.

Cindy 🙂

How to create a page for your Dealership on Facebook

Are you on Facebook.com?  If not, why?

Did you know that in May 2009, Facebook surpassed MySpace and became the most popular social networking website in the US?

comScore did a study and found that Facebook grew 97% from May 2008 to May 2009 and Twitter grew 2,681% during that same timeframe. 

I’m already submitting 5 RV Ads per hour to the RVUSA page on Twitter.com.  The RVUSA followers on Twitter can click on the URL with each ad submission and they are taken right to the detail page for that ad on RVUSA.com.  Over the past 7 days, that’s generated more than 1,000 clicks for our dealers inventory.

Hotels continue to invest in social media websites because when actively managed, they can generate a significant increase in overall revenue for their properties.  I say why let Hotels have all the fun?

You can easily create a page for your dealership on Facebook once you have an account setup.  Then you can post your news, events, open houses, welcome new employees, announce when you get new RVs on the lot, post RV for sale listings (which can be done easily through RVUSA.com) and much, much more.

Benefits:

  • The pages are public.  Even though most of Facebook content is behind a login, most of the Fan pages are not, which allows the search engines to index them.
  • You can include links on your page, which gives you some nice Facebook.com link credit.
  • Easily send “updates to fans”.  One of the greatest features is you have the ability to send “updates” to fans whenever you want.  So you can build a database of potential and/or current customers and send then messages about new product arrivals, website updates, etc.
  • You control the page, messages sent, content and information.
  • Exponential growth.  When someone joins a Fan page it’s published in their News Feed.  The friends of that person will see that and become fans as well and then their friends will see it and so on.
  • It’s free and easy – takes a few minutes to create with information, URL and logo.  You can make your own page by going here:  http://www.facebook.com/pages/create.php

Just follow the steps and if you have any questions, let me know.

Cindy Spencer  🙂

becomeafan
Click the box above to become a FAN of RVUSA.com on Facebook.